Persija Jakarta, Asia's premier football club awards exclusive multi-year Web3 rights to Virtualness, accelerating its global portfolio.

July 27, 2023
12 minute read

Virtualness platform will exclusively power Persija to engage, entertain and reward their fans using branded digital goods.

Jakarta, Indonesia / July 27, 2023 – Persija, Indonesia’s esteemed football club, and Virtualness, a mobile-first, generative AI led digital platform, are delighted to unveil an extraordinary multi-year partnership. This collaboration marks a significant milestone as Virtualness wins exclusive web3 rights for Persija, to build a unique new wave of fan experiences through the creation of Digital Good collectibles.

Persija has always remained committed to providing its devoted fanbase with the finest experiences,” expressed Ambono Janurianto, President Director of Persija. “Through this groundbreaking collaboration with Virtualness, we will offer our fans an unparalleled and immersive digital experience that will strengthen the bond between the club and our supporters.”

Ambono Janurianto, Director – Persija presenting an official club jersey to Saurabh Doshi, Co-Founder – Virtualness commemorating the partnership between Persija and Virtualness.

Leveraging Virtualness’ cutting-edge technology, Persija’’s football fans will now have access to an easy-to-use digital platform, allowing them to discover, collect, trade, and own unforgettable moments from the games in the form of branded digital collectibles. These digital goods will cater to various use cases, from commemorating unique moments, to unlocking memberships. The launch of rewards and gamification will elevate the fan experience to new heights, offering interactive and immersive opportunities to engage with the club and players at an unprecedented level.

“This groundbreaking collaboration between Persija and Virtualness marks a pivotal moment in the world of fan engagement. The merging of Virtualness’ cutting-edge Web 3 technology and Persija’s illustrious legacy promises an unparalleled digital experience for fans, revolutionizing how they interact and connect with their beloved football club” said Kirthiga Reddy and Saurabh Doshi, Founders of Virtualness.

“Partnering with Persija, a club renowned for its rich history and passionate fanbase, underlines our vision for the future of fan experiences,” said Joyee Biswas, Head of Sports & Media, Virtualness. “We are excited to enable Persija to bring numerous physical experiences into the digital realm while introducing new forms of fan engagement, all unlocked by the power of blockchain technology.”

Persija fans now have an exciting opportunity to acquire their favorite limited edition moments exclusively on Virtualness!

The collection is now live on

About Persija

Persija, founded in 1928, is one of Indonesia’s most illustrious and successful football clubs. With a rich history and a dedicated fanbase, the club has consistently been a force to reckon with in the Indonesian football landscape. Based in the heart of Jakarta, Persija has garnered a plethora of championships, building a legacy that continues to inspire football fans globally.

About Virtualness

Virtualness, built on Polygon, is a mobile-first platform designed to help sports and  media organizations, creators and brands to navigate the complex world of AI and blockchain, and build new avenues for unique fan experiences and monetization. Founded in 2022 by industry veterans Kirthiga Reddy and Saurabh Doshi, Virtualness puts partners first and is building the playbook for easy AI led design, efficient sharing, and seamless digital commerce for deeper fan engagement. Virtualness is backed by funding led by Blockchange Ventures with participation from Polygon Ventures, F7 Ventures, Micron Ventures, Better Ventures, FalconX, Impact Venture Capital, Neythri Futures Fund, Oceans Ventures, Perot Jain, VC3 DAO, Carolyn Everson, Randi Zuckerberg, Nuseir Yassin (Nas Daily), Nikki Farb, Shayamal Vallabhjee, Stacy Brown-Philpot, and other thought-leaders.